Marketing
Latest roles - Marketing
Insight Executive - Product
Latest roles - Marketing
Insight Executive - Product
“Working in the Marketing Communications team gives you the opportunity to engage with an entire nation on a daily basis, which is hugely rewarding. It’s a fast-paced team in a fast-paced industry full of amazingly diverse and talented people. There’s never a dull moment!” Michael Cocker, Head of Campaigns
Working between Welwyn Garden City and London with an innovative team of motivated agencies, you could be developing anything from Christmas decorations for the largest Tesco Extra in Newcastle, to shooting the latest Food Love Story TV ad, or even planning a PR stunt for Halloween.
We talk to over 330,000 of our own colleagues about their experiences, taking employee engagement to another level and our Clubcard data gives us billions of data points to analyse shopping behaviours, helping us to identify, champion and build stronger propositions for our Customers.
Our Own Brand team are responsible for so many product ranges from Finest, to Everyday Value, Organic, FreeFrom and so many more. Once we've created compelling propositions, we work hard with our design and communication agencies as well as collaborating with teams across the business to make sure that we communicate our brands to our customers in engaging and entertaining ways.
We have five expert Design and Format teams who make sure that the design assets for our brand are simple, and that they amplify what is most important to our stakeholders. Making sure our brand is visually clear and connected is critical for our business.
Our Customer propositions team deliver great reasons for customers to shop with Tesco at important times throughout the year, such as Valentine’s Day, unexpected hot days in the summer or when it’s time to send the kids back to school.
Tesco Clubcard has flown the flag for loyalty schemes since 1995 and our Membership and Loyalty Team are responsible for one of the biggest schemes in the market with over 17m members. Clubcard is our way of saying thank you to our Customers for choosing to shop at Tesco and to reward their loyalty.
Did you know that each week we send around 15 million emails to Customers? With a focus on being helpful, we include everything from recipes and tips to individual product recommendations. We also send Customers Clubcard vouchers to thank them for shopping with us.
Working in Marketing
We engage with the nation every single day, through one of our stores, on social media platforms, via the more traditional methods of newspapers and TV and through our vast array of owned media. The Marketing Communications team is a group of creative and planning experts, dedicated to understanding what customers want to see and hear – and when and how – to encourage them to shop at Tesco as often as possible.
Our vision is to champion Customer opportunities for growth for Tesco. We are here to help Tesco become every Customer's favourite, regardless of the way they want to shop, whether they are in store or online. We know that a core part of getting this right is by understanding our business and customers to develop the services, products and opinions that will help us improve everything we do and we are supported to do this with some of the most sophisticated tools & technologies in the business.
The Brand team own and curate the Tesco brand. The most important thing we do is spend as much time as possible understanding our customers’ needs. This allows us to craft products and service propositions that better meet those needs in ways that delight our customers and build our brand.
This department is made up of five teams who each play a critical role in how we communicate our brand to our Customers. The teams are involved in everything from designing and developing our core communications assets, developing content, designing new store formats, propositions and packaging and maintaining design and brand guidelines.
Our team vision is to be the customer experience innovators setting the trends for retail brands in the 21st century. We lead and design the large scale projects which will have impact across the business and help us to serve Britain’s shoppers a little better every day. Our teams are passionate about understanding the needs and motivations of our customers, and what we can do better for them.
We are responsible for core proposition & operations of the Clubcard loyalty programme - one of the biggest loyalty schemes in the market with over 17m members. We also look at loyalty propositions across the business alongside our CRM strategy. We need people who share our ambition to make the difference to our customers. In return we offer excitement, a chance to define the strategy for one Britain’s biggest & best loyalty programmes & great career development opportunities.
Our teams work tirelessly to make sure that our customers are seeing the most personalised and relevant propositions for them in the communications we share with them. All of the data we have gives us an amazing opportunity to really talk to our Customer directly in a way which matters to them. Along with email, we also do this by using the appropriate paid search, SEO, affiliates and display channels too.
Our location
Smile – Welwyn Garden City
Smile – Welwyn Garden City
This building's name is inspired by Eat Happy which started life with the project name Smile and takes education out of the classroom to show children where their food comes from. Our Human Resources Team is based here and there is a restaurant, bicycle parking and dry cleaning drop off service. This is also the location of our colleague Health and Wellness centre where colleagues can access massage therapists, GP services and beauticians.
Highwoods – Welwyn Garden City
This building's name is inspired by our first ‘out of town’ destination food store, ‘Colchester Highwoods’. Our Pensions, Property, and Maintenance & Engineering teams are based here.
Omega – Welwyn Garden City
This building name is inspired by the pioneering work of the team which developed Clubcard – one of the most important retail innovations of the 20th century. Our Marketing, Communications, Tesco Mobile, Hospitality and Business Development teams are based here and there is bicycle parking, a car wash and fuel pump.
Pear – Welwyn Garden City
This building name is inspired by the project name used during our 2003 acquisition of T & S Stores. Many of these stores were converted to our Express format to help us to build our convenience offer for customers. Our General Merchandise, Supply Chain and Operations teams are based here and there is a restaurant and bicycle parking.
Checkout – Welwyn Garden City
This building name is inspired by Operation Checkout, one of our most iconic price campaigns. During an economic downturn in the UK in 1977, we launched massive price cuts to help customers on very tight budgets. Our Food and Quality teams are based here and this is our main building with a restaurant, gym, bicycle parking and showers, dry cleaning drop off service, colleague baby room, cash machine, car charging and post box.
Plus – Welwyn Garden City
This building is inspired by one of our most innovative technology projects – Plus. In 1987 we introduced our first computerised tills to scan products. Our Technology team are based here and there is a restaurant, bicycle parking, dry cleaning drop off service, Click and Collect for Tesco Direct products and post office facilities.
Snowball – Welwyn Garden City
This building's name is inspired by 72 year-old Jane Snowball, who used a television remote to order groceries while sat in her armchair at home. What she and others didn’t realise at the time was that this was the world’s first home online shopping trip. Our Business Support, Customer Fulfillment and Online teams are based here and there is a restaurant, bicycle parking and showers, dry cleaning drop off service and cash machine.
Maldon – Welwyn Garden City
This building's name is inspired by our first self-service supermarket which opened in a converted cinema in Maldon in 1956. Our Finance, Procurement and Legal and Security teams are based here and there is a restaurant, bicycle parking, and dry cleaning drop off service, as well as it being the location for our Grocery Click and Collect service.
Strawberry - Farringdon
This building's name is inspired by the strawberry icon used by Tesco.com shoppers when we launched online shopping in the late 1990s. Our Digital team is based here.
The Nicholl Building - Dundee Customer Engagement Centre
This building's name was inspired by Mrs Nicholl, a 93 year-old customer who was moved to tears by excellent customer service from Tesco when two colleagues hand-delivered her groceries during bad weather as a ‘wee gift from Tesco’. We have a restaurant, bicycle parking, showers, Click & Collect service, cash machine, garden and games area, as well as colleague kitchens and rest areas on each floor.
Heart - Welwyn Garden City
Our building at the heart of the Welwyn Garden City Campus is now open, providing a new and exciting central hub with flexible spaces to learn, collaborate and innovate. There are facilities for well-being, a customer experience centre and a Tesco Express store.
Working in Welwyn Garden City
Our campus sits just 10 minutes walk from the centre of Welwyn Garden city with its many shops, restaurants, pubs and sports facilities. Close to the A1 and with frequent trains running to Kings Cross in as little as 26 minutes (free shuttle buses take you between the station and office) the campus is well connected to the surrounding area.
