Lead Marketing Manager - 8 Month Fixed Term Contract

Salary: Competitive

Location: Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

United Kingdom

Apply by: 10/09/2024


Lead Marketing Manager - 8 Month Fixed Term Contract

Shire Park, Kestral Way, Welwyn Garden City AL7 1GA

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About the role

We know life looks a little different for each of us. That’s why at Tesco, we always welcome chats about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we can support.

As Lead Marketing Manager, you’ll be part of the team that creates and communicates reasons for our 40 million + customers across the globe to choose more of Tesco more often.

You’ll sit right at the heart of the business, taking a lead on Seasonal events, steering cross-functional teams to develop long and short term customer propositions that you’ll then communicate via multi-channel campaigns.

The Hiring Manager for this vacancy is Alicia Southgate

You will be responsible for

  • Leading a team (Marketing Manager and Marketing Assistant) to build and deliver plans for Seasonal events, that are helpful to customers, distinctly Tesco and drive business growth.
  • Team development, coaching and day to day management of the Marketing Manager.
  • Crafting informative strategies to clarify the business opportunity, desired behavioural changes and concept on how to bring an event to life across our channels and customer touch-points
  • Analysing customer and financial insight, to keep up with the latest data and make bold recommendations about where Tesco should prioritise investment for customers at key seasonal periods
  • Using your influencing skills and flair for storytelling to present and energise the business and brief external agencies around each Seasonal plan
  • Building positive relationships across the business, bringing together a cross-functional team working collaboratively to deliver the plan for each Seasonal event, leading engaged and efficient Event Steering Group sessions.
  • Briefing agencies, assessing, feeding back on and developing a creative Campaign approach for each Seasonal event.
  • Working closely with the Media Planning team to create integrated campaigns across paid, owned and earned channels, and influencing Channel teams to create integrated comms for each event.
  • Forecasting, managing and tracking of budgets for each Seasonal event, always looking for ways to optimise and be as efficient and effective as possible with every £.
  • Working closely with the insight team to review performance of each event, including the effectiveness of the creative against set objectives.
  • Finding opportunities to drive growth for Seasonal events through UK Retail Media platforms.

You will need

I am skilled at...

  • Delivering inspiring briefs and feedback  
  • Developing impactful multi-channel comms  
  • Developing motivating propositions

I understand how to...

  • Turn data into actionable insight  
  • Develop a consistent brand expression  
  • Create outstanding retail experience
  • Assess creative work
  • Collaborate with multiple teams

What’s in it for you

We’re all about the little helps. That’s why we give our wonderful colleagues bags of benefits. Including wellbeing services, an award-winning pension scheme and much, much more, our colleague reward package keeps on giving. And helps make every day a little better for you and your family. These include but are not limited to:

  • Annual bonus scheme of up to 20% of base salary
  • Holiday starting at 25 days plus a personal day (plus Bank holidays)
  • Buy holiday salary sacrifice scheme (for salaried roles)
  • Private medical insurance
  • Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
  • Life Assurance - 5 x contractual pay
  • 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
  • The right to request flexible working from your first day with us
  • Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
  • A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online
  • Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
  • Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds. For more information about our colleague networks please click here
  • Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click Here to read more about the full range of benefits we have available for our colleagues

About us

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern -combining office and remote working.  Our offices will continue to be where we connect, collaborate and innovate.

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