Insight Media Analyst

The insight team's purpose is to encourage insight-led proposition decisions by understanding Customers, Colleagues and the markets we operate in better than anyone.

Our key priorities are setting the customer agenda by expertly orchestrating multiple sources of data to identify, size and prioritise customer growth opportunities, frame propositions and measure their success. Robust and agile analytics, research, commercialisation, business partnering, storytelling, curation and democratising insight are our team's key jobs. In this role you will use expertise in Data Analytics to create deep insights about our customers to support a programme of insight that meets our strategic goals.

We know life looks a little different for each of us. That’s why at Tesco, we always welcome chats about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. Please talk to your Line Manager about how they can support you.

• Taking business problems and framing them, so they can be answered using analytical methods - diagnostics, models, visualisations, segmentations, personalisation - against the vast amounts of behavioural, financial, marketing, market and operational data collected by Tesco and our partners across the Group.
• Collaborate with other analysts in the UK, in Bengaluru or through our wider agency partnerships
• Delivering standard process for analysis and innovating to continuously improve the wider team's impact, efficiency and consistency, taking the time to share with and learn from the analytics community in Tesco.
• Being passionate and inspiring about data and how we can use it to solve problems
• Predict behaviours, explore customer needs, understand performance, forecast future outcomes and find opportunities for Tesco Balancing short term customer needs against the longer term benefits of broader team data literacy and increased analytics capability
• Explaining sophisticated analytics and science approaches clearly so that they are easily understood by non-analysts.
• Working closely with our Insight team to best communicate insight to customers through inspiring visualisations, impactful storytelling and embedding knowledge.
• Sourcing data in a timely and accurate manner, building models to prove the value of media contribution for a variety of KPI's e.g. Sales ROI, Profit ROI, Cost per Acquisition.
• Presenting model outputs (Attribution, regression based analysis etc) to customers to help optimise campaigns across marketing channels for Above the Line Media, Performance Marketing, CRM and In Store Marketing.

• What you will need:

• Strong advanced analytics, statistical modelling background applied across ecommerce areas using both simple and sophisticated statistical models
• Use of big data environments and data visualisation tools (preferably Hadoop & Tableau)
• Degree or equivalent experience level or higher in numerate subject is preferred e.g. Mathematics, Data Science, Statistics, Economics, Econometrics.
• Skilled in using statistical models and data analytics tools e.g. Python, SPARK, R. SQL is required. Strong MS Excel & Powerpoint Adobe Analytics / GA4 / Big Query Media effectiveness
• Problem solving, commercial savvy

This role is a hybrid working role. It requires three days a week working at our head office in Welwyn Garden City. Does this sound like the role for you? If so, we would love to hear from you!

Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every single requirement. At Tesco, we are committed to building a diverse, inclusive and authentic workplace for everyone. So if you’re passionate about this role, but your skills, experience or qualifications don’t match the job description exactly, we would encourage you to apply anyway. You might just be the right person for this role in our team.

We’re all about the little helps. That’s why we give our wonderful colleagues bags of benefits. Including wellbeing services, an award-winning pension scheme and much, much more, our colleague reward package keeps on giving.  And helps make every day a little better for you and your family.  These include but are not limited to:

• Colleague bonus scheme
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Buy holiday salary sacrifice scheme (for salaried roles)
• Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
• Life Assurance - 5 x contractual pay
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
• The right to request flexible working from your first day with us
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
• A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online
• Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
• Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds. For more information about our colleague networks please click here 
• Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click Here to read more about the full range of benefits we have available for our colleagues

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you.  We work in a more blended pattern - combining office and remote working.  Our offices will continue to be where we connect, collaborate and innovate.  If you are applying internally, please speak to the Hiring Manager about how this can work for you - Everyone is welcome at Tesco.