• In the UK

    F&F rank 4th for market share by volume and 8th for value.

    Pictures of 2 models wearing F&F clothes and jewellery
  • F&F are the number 1

    licenced character destination in the market.

    Pictures of 3 models wearing F&F clothes
  • Each season

    our F&F advertising campaigns are seen by over 100 million people across Europe.

    Picture of clothes, open magazines and notebooks on a table
  • In 2015

    we sold enough joggers to give a pair to every person in the city of Rome with 300,000 to spare (2.9 million).


"We love to surprise and delight our customers with great fashion and brilliant product choices, at affordable prices"


F&F aim to be Britain’s leading affordable fashion retailer – and our ambition doesn’t end there. F&F is a truly global brand sold in 1,800 stores across 7 European markets, as well as 8 additional markets where we have franchise stores. With our size and scale we are able to use insight from customers to offer fashionable ranges at amazing prices and with great quality at the heart. At F&F we look for driven and passionate individuals who are looking to develop their career within the fashion industry.

Whilst getting your F&F career underway you will be primarily based in our fantastic, brand new office in Hatfield, Hertfordshire, where we have lots of outdoor space, beanbags, even a mock shop so we know how ranges will look in store. We also have an active social committee – the Ministry of Fun; we spend so much time at work, so why not have a good time too?

Buying and Merchandising

Within Buying and Merchandise you will be working in our Ladieswear, Menswear, Footwear and Accessories, Essentials or Kids departments, and we believe in a broad base of experience, so be prepared to switch it up! As you progress in your career you will be required to travel internationally to our factories, suppliers and partners based in locations such as India, China and Turkey. Make sure your passport is in date!


In an ever changing environment such as fashion, understanding our customers and what matters to them is key. Our marketing opportunities cover seasonal campaigns, brand management and development, visual merchandising and PR, customer insight and competitor analysis. We create compelling promotions to fit the needs of our customers and adapt to the market trends quickly. This means that on occasion you will be working off-site. If you are creative and want to shape the future of how F&F interacts with its customers, then you should consider marketing.

Operations & Franchise

Our Operations requirements are diverse, so expect to split your time between our head office and our UK stores. Our most retail focused roles will spend about 90% of their time in store. Our Franchise team is essentially a support function to ensure our Global Partners are able to deliver a great experience to F&F customers worldwide. As such, there are roles in marketing, operations, business development and merchandising to support the business.


In our Design team you will be directing the future of our look, designing in house and liaising closely with suppliers. You will be working across a similar group of teams to our buyers and merchandisers over the same categories but with the chance to influence designs at every stage of the process. As a designer you will never be quite switched off from taking inspiration from things you see – that’s what makes it such an exciting career.

Online and Product Quality

If you would like to find out more about our online or technical roles please click here for Online. and click here for Product Quality.

Buying & Merchandising

Buying and Merchandising are critical to the success of F&F. Our Buying teams are responsible for developing and sourcing great product ranges, as well as making key decisions on colours, trends, and materials. The Buying teams work hand in hand with our merchandisers, marketing teams, technologists and suppliers to ensure they deliver precisely what our customers want, at a price they love.

Merchandising is crucial part of the process of the product journey and delivers the ranges to the right locations, on time and on budget. Merchandising is highly proactive and strategic area of the business; as a consequence the teams are agile in their thinking and able to respond to customers' needs; making it an exciting and dynamic place to work.


Our Marketing teams use customer insight and analysis to design campaigns that inspire our customers. Within Marketing you could take on various different roles and be involved in designing the latest advertising campaign, engaging with customers via our social media channels or creating the Visual Merchandising guides for in-store execution. We always have our finger on the pulse, responding rapidly to changing business conditions, but as a team we have one aim- to put the customer at the heart of what we do.

Operations & Franchise

Our Operations team has the greatest impact on our customers' shopping experience. Within Operations you will be developing our in store capability to deliver high standards at every opportunity. Our operations teams are the glue between head office and stores to ensure the experience is seamless for customers and products are available when and where they want them.

A career in F&F's franchise department is an opportunity to exert your influence on a truly global scale. F&F is represented in 15 countries and over 100 stores worldwide, with exciting expansion plans into new markets. Through supporting our franchise partners you are playing a key role in expanding the F&F brand globally, ensuring a smooth but rapid growth of our business.


Our design teams taking inspiration from a variety of sources such from catwalks, social media and music for trend and product direction. Your role would be responsible for designing “of the moment” commercial ranges to stay one step ahead of our competitors, and give our customer a broad product offering alongside the “must have” items of the season. This is ideal for anyone with a passion for design, as you have the opportunity to make your mark with a leading global brand.


  • A strong customer focus
  • A passion for clothing
  • A commercial eye
  • Good presentation and influencing skills


  • Strong numerical and analytical skills
  • Organised, pragmatic and confident
  • Commercial awareness
  • Attention to detail


  • Creative skills and a flair for trend
  • Design experience
  • Organisation and time management skills
  • Strong written and verbal communication skills
  • Ability to work at pace

Operations & Franchise

  • Retail experience
  • Numeracy and data analysis
  • Influencing skills and stakeholder management
  • Coaching and development


  • Creative eye and attention to detail
  • Individuals who can both smile and thrive under pressure
  • Strong multitasking and stakeholder management
  • Great influencer, and keeps the customer at the heart of what they do
  • Critical path management and a passion for clothing